We tell our clients to promote what makes them different. We've decided to take our own advice.
On Three has a vision we are passionate about: To become the communications agency of choice for Canadian place marketing. The decision to specialize was an easy one to make. To develop effective communications strategies, it is imperative to understand the audience and the issues in great depth. That's difficult to do with a mixed bag of clients. Choosing to work solely in the field of place marketing means we can focus our expertise, which translates into educated and relevant strategies for our clients.
We've found that these kinds of projects are the most exciting and challenging. They involve many stakeholders, many layers and many messages. They promote intangibles - like opportunity or lifestyle - rather than product features. This kind of communication is hard to get right, but infinitely more rewarding when you do. That's the kind of work that inspires us.